Last Updated 17th July 2019
Lava Digital is a digital advertising technology platform that manages the online display campaigns. It is designed to compose, deliver and optimize millions of highly relevant ad experiences across display and video from a single platform. Lava Digital’s technological platform does not use any personally identifiable information for these or any other purpose.
Lava Digital advocates online privacy and has ensured compliance with the EU General Data Protection Regulation (GDPR), to effectively generate a secured and safe advertising environment for all parties and to promote a strong marketplace for more effective and targeted advertising.
DATA COLLECTION AND USAGE
Data or information that is collected through our Lava Digital platform will only be used by Lava Digital with legal responsibility and respect to privacy regulation, whereby Lava Digital acts as a Data Controller. Information collected are processed by Lava Digital on behalf of its clients and Lava Digital adheres to the instructions of its clients in duration of processing their data.
Generally, we only collect anonymous, non-Personal Identifiable Information, such as browser type, operating system, IP address and response or feedback to an Ad. We Do Not Collect and Use:
- Personal Identifiable Information (PII).
- Your name, address, phone number, email address, ID number, credit card information, or anything else that can personally identify you.
- Sensitive Consumer Information, such as insurance plan numbers, financial account numbers, or information about medical conditions.
We only use the non-Personal Identifiable Information via cookies for the purpose of targeting and measuring the effectiveness of Ads on behalf of Lava Digital’s advertisers and to identify the audience most likely to respond to an advertisement. This information also helps Lava Digital ensure that you don’t repeatedly see the same ad. We may also use non-PII data from third parties.
Lava Digital uses two technologies to collect information:
Cookies are small text files that websites place in your browser when you visit them or see an Ad. When you return to the site or view another Ad, a site can access these cookie files. Sites can then determine how often you’ve visited a site or seen an Ad. Cookies cannot be used to access any other data on your computer.
Clearing all cookies
Below are some guidelines you can use to clear your browsing history and all cookies from any site Click Here
Pixel tags are small images on a web page or other document. Pixel tags allow the operator of the web page or other document, or a third party who serves the pixel tag, to set, read, and modify cookies.
CONSENT TO COLLECT AND USE YOUR DATA
In compliance with GDPR, Lava Digital will conform to the policies of the IAB Europe Transparency and Consent Framework. Consent will be processed before collecting and using your data. You will have control to fully opt in or opt out or to allow partial data for processing to facilitate Lava Digital’s operations. We will respect and comply with the indications that are disseminated to us according to the Framework.
Consent will be processed for:
The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.
AD SELECTION, DELIVERY, REPORTING
The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements.
This includes using previously collected information about your interests to select Ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example, clicking an Ad or making a purchase.
*This does not include personalization, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time.
CONTENT SELECTION, DELIVERY, REPORTING
The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether you took any action related to the content, including for example clicking on content.
*This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.
The collection of information about your use of the content, and combination with previously collected information, used to measure, understand, and report on your usage of the service.
*This does not include personalization, the collection of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, i.e. on other services, such as websites or apps, over time.
DATA SECURITY, STORAGE AND RETENTION
Implementation of appropriate methodological security measures are in place to safeguard the personal information that is voluntarily submitted to us via our website or collected through interactions with our services. However, as no system is 100% secure, we make no guarantees on the safety or security of any data transmitted to or from our site or through our services.
The data collected through browser-level measurement is typically maintained for up to 12 months. Such data may be aggregated and used for analytical purposes indefinitely. Additionally, in certain circumstances, for instance when a specific site has asked for detailed reporting, selected anonymous records relating to that specific site may be maintained indefinitely.
Some of our web site partners may place their own cookies on your Internet browser outside of our service; however, we have no access to or control over these cookies.
We retain the right to:
- Transfer all data compiled or owned by us, in the event that another company acquires all or most of our assets. In such event, all the data will continue to be governed by this policy.
- Transmit or share our data with third-party service providers (e.g., data storage and processing facilities) in order for those service providers to perform business functions for us or on our behalf.
- Share, in an aggregated format, the non-Personally Identifiable Information we collect to do business with related third parties, such as our advertising clients.
- Disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
CONCERNS ABOUT THIS POLICY
If you have any queries or comments concerning this policy, please contact us for more information.
Phone: (+84) 903 045 373
Address: Floor 2, Khatoco Building, 259A Hai Ba Trung Street, Ward 6, District 3, Ho Chi Minh City, Vietnam.